Oct 18, 2024  
2018-2020 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  Information Directory
  Academic Calendar
  General Information
  Graduate Admissions
  Carver School of Social Work
  College of Arts and Science
  School of Business, Economics & Technology
  School of Education
  School of Music
  School of Theology
  Programs by Location
  Programs of Study
  Course Descriptions
  Campus Map
HELP
2018-2020 Graduate Catalog [ARCHIVED CATALOG]

MGT 908 - Emerging Issues in Marketing in a Global Context

Credits: 3

This course will cover emerging issues in global marketing and the challenges they bring to developing and managing a global marketing effort. Students will be required to discuss and apply the information presented in this course as a means of thinking critically about how current issues affect elements of the global marketing function. This course is designed to equip students with the knowledge and practices necessary to craft marketing strategies in the dynamic environment of global markets with consideration to issues, such as, international trade, culture, politics, and technology.