Dec 04, 2024  
2018-2020 Graduate Catalog 
    
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2018-2020 Graduate Catalog [ARCHIVED CATALOG]

BA 603 - Healthcare Marketing

Credits: 3

Using care analysis, this course explores how marketing principles apply to management decisions. It covers product development, pricing and distribution, consumer behavior analysis, market definition and forecasting and development of marketing plans focusing on application of these concepts to healthcare organizations.