Jul 27, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

MAC 461 - Advanced Public Relations

Credits: 3

This course introduces public relations students to the broad world of research as it is undertaken and/or bought in public and private sector communications. The course will cover qualitative and quantitative methods, content analysis, focus groups, structured interviews (oral history) and some statistics.

Prerequisites: MAC 365 .