Jun 24, 2024  
2023-2024 Undergraduate Catalog 
    
2023-2024 Undergraduate Catalog

MAC 365 - Public Relations


Credits: 3

This course introduces students to the wide-ranging world of corporate communication, government public information and agency-side public relations. The course will discuss communication strategies and tactics for non-profits as well as for the traditional duties and methods employed in the private sector and in government service. Special attention will be devoted to the popular sub-fields of “crisis communication” and “international public relations.” .