Nov 21, 2024  
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

BA 619 - International Marketing

Credits: 3

An examination of marketing strategy and tactics in global markets, presenting a more in-depth view of the effects of various political, legal, and economic systems, and the effects of culture other than that of the United States. Utilizes case methodology with a discussion of the problems associated with information gathering in foreign markets.