Aug 24, 2025

2025-2026 Undergraduate Catalog

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2025-2026 Undergraduate Catalog

Sport Management Area with Sport Marketing Track, B.S. or B.A.

Location(s): Campbellsville, Online

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Core Requirements for Sport Management: 24 Hours

HP 315 - Introduction to Sport Management Credits: 3
HP 360 - Gender and Diversity Issues Credits: 3
HP 371 - Sport Finance Credits: 3
HP 375 - Current Issues and Trends in Sport Credits: 3
HP 415 - Ethics in Sport Credits: 3
HP 445 - Sport and the Law Credits: 3
HP 485 - Internship Credits: 1 to 6
Take for 5 Credit Hours
HP 490 - Senior Seminar Credits: 1

Sport Marketing Track: 15 Hours

Take each course listed below:

BA 310 - Consumer Behavior Credits: 3
HP 394 - Event Management in Sport Credits: 3
HP 405 - Sport Marketing Credits: 3
HP 425 - Sports Promotion and Sales Credits: 3

Sport Management Electives: 15 Hours

Choose five courses below:

HP 234 - Safety in Sport and Physical Activity Credits: 2
HP 300 - Principles of Strength Training and Conditioning Credits: 3
HP 351 - Christian Coaching Credits: 3
HP 355 - Stress Management Credits: 3
HP 430 - Psychology of Sport Credits: 3
HP 480 - Special Topics Credits: 3
BA 301 - Principles of Marketing Credits: 3
BA 302 - Marketing Strategy Credits: 3
BA 303 - Business Law I Credits: 3
BA 311 - Principles of Management Credits: 3
BA 312 - Organizational Behavior Credits: 3
BA 313 - Small Business Management Credits: 3
BA 314 - Human Resource Management Credits: 3
BA 315 - Sales Management Credits: 3
BA 330 - Coaching and Mentoring Credits: 3
BA 355 - Leadership Credits: 3
BA 384 - Business Ethics Credits: 3
BA 402 - Integrated Marketing Communications Credits: 3
BA 482 - Conflict Resolution Credits: 3
MAC 210 - Mass Media and Society Credits: 3
MAC 240 - Reporting and Newswriting Credits: 3
MAC 275 - Broadcast Newswriting Credits: 3
MAC 371 - Writing for Public Relations Credits: 3
MAC 375 - Digital Media Production Credits: 3
MAC 405 - Mass Media Law Credits: 3

Total Required Hours: 54 Hours

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