Sep 07, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MAC 365 - Public Relations

Credits: 3

This course introduces students to the wide-ranging world of corporate communication, government public information and agency-side public relations. The course will discuss communication strategies and tactics for non-profits as well as for the traditional duties and methods employed in the private sector and in government service. Special attention will be devoted to the popular sub-fields of “crisis communication” and “international public relations.” .