Aug 31, 2024  
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

BA 392 - International Marketing

Credits: 3

An examination of marketing strategy and tactics in international scope, presenting an in- depth view of the effects of various political, legal, and economic systems, and the effects of culture beyond the United States. Utilizes case methodology with a discussion of the problems associated with information gathering in foreign markets.