Jan 28, 2025  
2021-2022 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  Information Directory
  Academic Calendar
  About the University
  Administrative Policies
  Admissions Information
  Financial Information
  Student Services Information
  Academic Information
  Programs by Location
  Instructional Program Information
  Programs of Study
  Course Descriptions
  Directories
  Campus Map
HELP
2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

BA 484 - Digital Marketing

Credits: 3

This course immerses students in the marketing application of various digital platforms, including social media and social networking, blogs, and podcasts.  Students will set objectives, develop digital marketing campaigns, and integrate those campaigns into previously existing marketing methods through hands-on application.

Prerequisites: BA 301