Aug 31, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

MAC 430 - Broadcast Sales and Management

Credits: 3

This is a management course designed to introduce students to electronic media management. It will explore special issues associated with the management of media properties in the context of rapid change in the industry with respect to print, broadcast and digital media.