Dec 11, 2024  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog

BA 601 - Marketing Management


Credits: 3

A study of strategic and tactical issues in marketing management including, resource allocation, market segmentation, development of marketing strategy, market planning and implementation of marketing strategies and plans through development of the marketing mix, the product mix, the promotion mix, the distribution strategy and the pricing strategy, and integration of the marketing function within the organization.