Apr 30, 2026  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

DCX 201 - Marketing Analytics

Credits: 3

This course equips students to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools to define a campaign’s success. Additional instruction will focus on analyzing and visualizing data to share campaign progress or results with stakeholders.