Apr 30, 2026  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

DCX 102 - Digital Marketing Strategies

Credits: 3

This course will outline key practices in using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. Students will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages.