Oct 18, 2024  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

HP 425 - Sports Promotion and Sales

Credits: 3

This course will explore strategies and techniques for sales development in the sport industry. It will cover principles and application of various revenue generating components in sport, including ticket sales, account management, sponsorships, grant writing, corporate giving, fundraising, and merchandising. This course will also focus on the usage of social media platforms in organizational marketing plans and its relationship to sales and promotion.

Prerequisites: ENG 112