Sep 08, 2024  
2023-2024 Undergraduate Catalog 
    
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HELP
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

HP 405 - Sport Marketing

Credits: 3

This course is designed to provide the student with information and approaches relevant to today’s sport marketplace. Included is sales materials, promotional activities, theoretical models, market research and segmentation and the five Ps of a sport marketing plan. The portfolio requirement of this course will be met with the development of a Sport Marketing Plan.

Prerequisites: ENG 112