Jan 15, 2025  
2023-2024 Undergraduate Catalog 
    
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HELP
2023-2024 Undergraduate Catalog [ARCHIVED CATALOG]

HP 394 - Event Management in Sport

Credits: 3

The purpose of the course is to familiarize students with principles and practices relating to effective event management in sport. This course focuses on the major components of event management in sport: the understanding the sport event industry, event bidding process, event staffing, event sponsorship and marketing, media PR, contract considerations, and post-event evaluation. This course will allow students to have a comprehensive look at what it takes to establish a successful sporting event from understanding the sport event industry to evaluation of sporting events.