Mass Communication Major - Public Relations Emphasis, B.S. or B.A.

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Degree offered at: Campbellsville, Louisville

The Mass Communication programs provide a major with an emphasis in Broadcast and Digital Media, Journalism, and Public Relations and a major in Film. Minors are offered in each of these disciplines and in photojournalism. Students may not complete a double major or a major and minor within mass communication with the exception of film. They may instead complete an area, which is the equivalent to a major and minor combined. Students in Mass Communication may pursue either the Bachelor of Arts or the Bachelor of Science degrees. An online Associate of Science is also offered in Mass Communication as are several certificate programs.

If a BA degree is sought, twelve hours of foreign language are required. To count toward the major, every communication course must be passed with a grade of C or higher.

General Education Requirement

MAC 120 - Fundamentals of Speech Credits: 3
OR
MAC 140 - Introduction to Communication Credits: 3

Required Courses: 31 Hours

Take each course on this list:

MAC 175 - Introduction to Broadcast Credits: 3
MAC 240 - Reporting and Newswriting Credits: 3
MAC 245 - Copyediting Credits: 3
MAC 345 - Mass Media Ethics Credits: 3
MAC 365 - Public Relations Credits: 3
MAC 371 - Writing for Public Relations Credits: 3
MAC 405 - Mass Media Law Credits: 3
MAC 451 - Internship Credits: 3
MAC 461 - Advanced Public Relations Credits: 3
MAC 465 - Graphic Design for Mass Media Credits: 3
MAC 490 - Senior Portfolio Credits: 1

Electives: 6 Hours

Choose two courses from this list:

MAC 275 - Broadcast Newswriting Credits: 3
MAC 300 - Social Media Credits: 3
MAC 330 - Photojournalism Credits: 3
MAC 370 - Media Advertising Credits: 3
MAC 380 - Special Topics Credits: 3
MAC 386 - Practicum Credits: 1 to 3
MAC 421 - Advanced Photojournalism Credits: 3
MAC 440 - Advanced Reporting and Newswriting Credits: 3

Additional requirements for Mass Communication

All students completing areas and majors must complete a three-hour internship.

They must also compile a portfolio of work completed during their respective programs. Minors are also encouraged to do so. The portfolios will be prepared for the Web in MAC 490 Senior Portfolio. Thus, MAC 490 should be taken near the completion of the respective program. Complete requirements for the portfolio may be obtained from Mass Communication advisors.