Nov 21, 2024

2019-2021 Undergraduate Catalog

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2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication - Marketing/Public Relations Certificate

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Degree offered at: Campbellsville

Required Courses: 15 Hours

Take each course on this list: 15 Hours

MAC 300 - Social Media Credits: 3
MAC 365 - Public Relations Credits: 3
MAC 370 - Media Advertising Credits: 3
MAC 371 - Writing for Public Relations Credits: 3
MAC 461 - Advanced Public Relations Credits: 3

Mass Communication Electives: 3 Hours

Choose one course from the list:

MAC 430 - Broadcast Sales and Management Credits: 3
MAC 465 - Graphic Design for Mass Media Credits: 3

Additional requirements for Mass Communication

All students completing areas and majors must complete a three-hour internship.

They must also compile a portfolio of work completed during their respective programs. Minors are also encouraged to do so. The portfolios will be prepared for the Web in MAC 490 Senior Portfolio. Thus, MAC 490 should be taken near the completion of the respective program. Complete requirements for the portfolio may be obtained from Mass Communication advisors.

Total: 18 Hours

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