Nov 04, 2025

2022-2023 Undergraduate Catalog

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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Business Administration Area, Marketing Emphasis, B.S.B.A.

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Degree offered at: Campbellsville, Online

Core Requirements for Business Administration Area

The following courses are required for all emphases of the Business Administration Area:

ACC 223 - Principles of Accounting I Credits: 3
ACC 224 - Principles of Accounting II Credits: 3
BA 301 - Marketing I Credits: 3
BA 303 - Business Law I Credits: 3
BA 311 - Principles of Management Credits: 3
BA 324 - Introduction to Finance Credits: 3
BA 360 - Principles of MIS Credits: 3
BA 498 - Business Capstone Credits: 3
BIT 320 - Microcomputer Applications Credits: 3
ECO 222 - Microeconomics Credits: 3
ECO 361 - Social Statistics Credits: 3

Total: 33 Hours

Marketing Emphasis: 33 Hours

Take each course on this list: 27 Hours

BA 302 - Marketing II Credits: 3
BA 304 - Business Law II Credits: 3
BA 310 - Consumer Behavior Credits: 3
BA 312 - Organizational Behavior Credits: 3
BA 315 - Sales Management Credits: 3
BA 384 - Business Ethics Credits: 3
BA 402 - Promotion Management Credits: 3
BA 484 - Digital Marketing Credits: 3
BIT 340 - Business Communication Credits: 3

Choose two courses from this list: 6 Hours

BA 314 - Human Resource Management Credits: 3
BA 399 - International Business Credits: 3
BA 422 - Managerial Finance Credits: 3
ECO 352 - Money and Banking Credits: 3
ECO 461 - International Trade Credits: 3
BA 480 - Special Topics Credits: 1 to 3

General Education Requirements

These courses must be taken as part of the General Education component and not as part of this area.

ECO 221 - Macroeconomics Credits: 3
MTH 111 - College Algebra Credits: 3
CIS 100 - Computer Concepts and Applications Credits: 3

Total: 66 Hours

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