Dec 04, 2024

2020-2021 Graduate Catalog

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2020-2021 Graduate Catalog [ARCHIVED CATALOG]

BA 601 - Marketing Management

Credits: 3

A study of strategic and tactical issues in marketing management including, resource allocation, market segmentation, development of marketing strategy, market planning and implementation of marketing strategies and plans through development of the marketing mix, the product mix, the promotion mix, the distribution strategy and the pricing strategy, and integration of the marketing function within the organization.