Oct 31, 2024  
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BA 326 - Event Planning & Management

Credits: 3

This course will offer practical insight into the different kinds of meetings and conventions, the types of organizations that stage such events, and the people who hold the key to site selection.  Various event model structures are examined, enabling students to explore issues related to sponsorship, venues, staffing, finance, exhibit coordination, contracted services, legal implications, marketing and convention bureaus.  (Available as an upper level business elective for other business programs as approved by adviser).