Sep 14, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BA 484 - Digital Marketing

Credits: 3

This course immerses students in the marketing application of various digital platforms, including social media and social networking, blogs, and podcasts.  Students will set objectives, develop digital marketing campaigns, and integrate those campaigns into previously existing marketing methods through hands-on application.

Prerequisites: BA 301