Sep 14, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

BA 321 - Distribution Management

Credits: 3

A managerial approach to the study of distribution functions and systems including the traditional marketing channel structures of retailing, wholesaling, transportation and franchising, strategic alliances, relationship management, and logistics.

Prerequisites: BA 301 .